Alonso de Celada - Guerrini Design Island

Alonso de Celada

Alonso de Celada is a New York based clothing brand. Its founder wanted to create a personal clothing style for people who enjoy traveling to exotic cultures and places inspired by his own passion and esteem for Spanish culture.

%Guerrini Island%For the brand, I worked on a story that clearly defined the distinguishing aspects of the products. Then I designed a visual identity that articulated the strength of the name and family tradition, with aspects that express the usage scenario of the garments.

To do this, I create a monogram of the company built with features that work on two levels: On one hand, a seal of origin, a friendly seal to balance the seriousness of the name.

On the other, the expansion of the size of the symbol allows to have a graphic texture associable to wildness. A texture that when it is necessary; can act as a corporate background.