Cátedra la Revolución de la Proximidad - Guerrini Design Island

Cátedra la Revolución de la Proximidad

Carlos Moreno is the visionary behind the concept of the “15-minute city,” an urban model designed to cater to the needs of pedestrians by ensuring essential services are within a short walking distance. Recognized by the United Nations as one of the most influential figures in combating climate change, Moreno’s work has reshaped urban planning. For this project, we represented the chair through a powerful icon—an amalgamation of meanings
that distills its essence into a synthetic yet emotionally evocative form, almost childlike in its simplicity: the habitat, the 15-minute radius, a leaf, and the act of walking.

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  • Research and Brand Strategy

  • Sebastián Guerrini
  • Art
  • Sebastián Guerrini