Latina Honey is the denomination of origin for Fairtrade certified honeys from Latin America. It is a brand that shows the specific virtues and values of the best honeys from a unique geographical and cultural area.
Latina Honey is the denomination of origin for Fairtrade certified honeys from Latin America. It is a brand that shows the specific virtues and values of the best honeys from a unique geographical and cultural area.
The main challenge that was found was to brand the honeys in such a way that they are unique and attractive, different from honeys from other regions. At the same time, it was also challenging to come up with two words to summarize the phrase “Fairtrade Honeys from Latin America”.
