The Los Tilos Rugby Club‘s book was the product of the communication strategy that I developed, in order to achieve greater integration and camaraderie. I was the creator and director of the book. I interviewed or coordinated the 200 interviews and the logic of the story. As a designer, I only designed its cover.
On the interviews, I detected the need for Los Tilos to have a complementary image closer to the Super Rugby, so I designed a brand to future that visualizes the rugby ball formed by the letters L and T, also hinting the performance of a player.
