The new corporate image of the holding company publicly presents its differentiating elements as established by its director, George A. Nader. On one hand, the strategy aimed to naturalize the brand, so that from its very namesake the company would serve as an icon for the Dominican Republic–legitimizing and naturalizing this bond through the name and logo. In this way, the NDR serves both purposes: it’s Nader (the acronym of Nader Dominican Republic) and it’s the spelling of the surname Nader (a particular interpretation deemed acceptable by George Alexander). Lastly, Nader Enterprises had to be easily identified and defined by its unique sense of style without any alteration of its name–thus the synthesis of solid forms contrasted with the fluidity of waves, and modern details set within an elegant black and white environment.
