The brand encapsulates the essence of what one discovers when swirling a glass of these high-altitude wines: the majestic Andes Mountains. It also serves as a way to positively convey the shared identity of South America’s two main wine-producing nations without explicitly naming them—an intentional strategy designed to represent regional wines on an international stage. As a subtle design element, the letter “A” emerges from the mountain, while the “W” is suggested by the snow. The brand was officially launched at the London Wine Fair in 2024.
