I have worked in 28 countries and have come to the conclusion that I can create brands for clients anywhere in the world. Why? Because I am an anthropologic designer.

The powers of design influence society via the construction and manipulation of images. This is not a linear process, but instead something which occurs through multiple moments of impact.

What is the difference between a country and a nation?

A visual identity is no more than a stroke of color within a blank space, a detail, which differentiates someone or something from the rest, from other distinguishing marks within a universe made up of marks.

Identity design has three major challenges.

At some point in time, each one of us is influenced by an image. One image in particular that inspires within us love or hate, that conditions us, helps us realize our full potential, or evokes within us our greatest fears.

The mixture between image and identity could be thought of as related to branding.

We can easily associate the idea of culture with inherited artefacts, goods, technical processes, ideas, habits and values. But there are other possible approaches: