The powers of design influence society via the construction and manipulation of images. This is not a linear process, but instead something which occurs through multiple moments of impact.
A visual identity is no more than a stroke of color within a blank space, a detail, which differentiates someone or something from the rest, from other distinguishing marks within a universe made up of marks.
At some point in time, each one of us is influenced by an image. One image in particular that inspires within us love or hate, that conditions us, helps us realize our full potential, or evokes within us our greatest fears.